Non- employer firms (Sole Proprietors, Contractors): Without employees, these firms do not have many of the concerns of larger businesses. However, the owners must be vigilant to protect their own tax liability and sort out how their personal and business tax reruns intersect. These firms are generally buyers of QuickBooks services and tax preparation services. As they grow, this group becomes ripe for outsourced bookkeeping services before they can hire a full-time bookkeeper.
Very Small Businesses (Consultants, Professionals, Freelancers): Made up of businesses that are designed to stay small and those that are growing through a phase, these businesses require accounting and booking services, payroll services, and tax preparation. They are concerned about losing control, but can generally be convinced of using outsourced accounting and bookkeeping with cost analysis. With the stakes higher, these businesses can make greater use of management accounting services, especially as most cannot afford a dedicated CFO. Many do not need a full-time bookkeeper but can make do with part-time help, which limits their hiring options.
Small to Medium Segment Strategy
Many of these businesses will have some in-house financial management and bookkeeping help. However, they may be able to save money by outsourcing these services, as they do not generally core to what the business seeks to do. These businesses may be comfortable with their situation as a producer for their situation as a cash producer for their owners or intent on growing or positioning themselves for sale.
Target Market Segment Strategy
